News & Updates

East Penn Canada Celebrates 35 Years

Thursday, February 20, 2014 marked the 35th Anniversary of East Penn Canada, East Penn’s Canadian distribution network which has been part of the East Penn family since early 1994.

East Penn Canada shares a success story very similar to our own.  When Jim Bouchard started the company as Power Battery Sales Ltd. back in 1979 in a corner of his father’s machine shop, his vision was to deliver outstanding value through quality product, excellent service and exceptional people.  The company’s direction has never waivered from this vision, and as a result East Penn Canada has grown rapidly to become a dominant player in the Canadian battery market.

Although East Penn Canada began solely as an automotive battery distributor, they now distribute East Penn’s Deka Motive Power and Unigy telecommunications/UPS batteries, and are a growing force in both markets.  In fact, they have built our Deka brand to be the #1 brand in industrial motive power in Canada.

East Penn Canada was founded in 1979 as Power Battery Sales Ltd., an independent battery distributor to the Automotive Aftermarket. In 1994, Power Battery Sales was acquired as a wholly owned subsidiary by East Penn Manufacturing Company, Inc.

Today East Penn Canada is a major player in the Automotive Aftermarket, as well as in Motive Power and Standby Emergency Power battery applications. Fourteen warehouses and a fleet of company vehicles enable the company to offer consistent sales and service support programs coast to coast. East Penn Canada currently services thousands of customer locations across Canada.