East Penn releases a new design for its company’s logo in 2013. The new logo reflects many key aspects of the original design. It incorporates an icon in the form of a diamond, which is a shape that has been a part of our East Penn culture for many years. The corners of the diamond represent the four divisions of our company (SLI, Industrial, Stationary, and Diversified) working together under a unified company of diverse capabilities. The new logo incorporates some other new elements that help to modernize and enhance its visual appeal.